The data for each athlete in the pool was then fed into a formula created by ESPN director of sports analytics Ben Alamar that weighs athletes' endorsements, their following on the social media Big Three (Facebook, Twitter and Instagram) and Google search popularity, producing a comparative ranking system.
The analysis includes five categories: endorsement money, Twitter followers, Instagram followers, Facebook followers and Google Trends score.
Ben Alamar, ESPN's director of analytics, devised a formula that combines endorsements with social media following and internet search popularity to create the ESPN World Fame 100 rankings.
(Note: NA means either an athlete doesn't have an official account for a social media site or an accurate endorsement figure could not be confirmed.) is our annual attempt to create a ranking, through statistical analysis, of the 100 most famous athletes on the planet.
Just watch him." Having run out of superlatives for the man, a new word -- "inmessionante" -- has been created for Messi, earning its debut in a Spanish dictionary. "The perfect way to play football." -- Ian Chadband "Messi is outside all praise.